Google’s Core Web Vitals Update: The Biggest Changes for Publishers
Last year, Google announced it was implementing a new set of metrics called Core Web ...
Channels
42 Articles
Website Metrics: What to Track to Measure Effectiveness
Blogs have been around for decades, and they still generate big returns and brand visibility ...
Opinion: 5 Things Publishers Should Demand From Google and Facebook
$1 billion pledges are nice, but their partners deserve more. Consumer companies, including the industry’s ...
How Taboola is Supporting Publishers in Preparation for Google’s Web Vitals
Answering the question, “does my site provide a good user experience?” can be complex. Last ...
Ways to Build and Market Your Customer Referral Program
Word-of-mouth referrals are powerful: Recommendations from your friends and family are the most trusted form ...
10 Examples of Best Email Capture Landing Pages Made to Convert
Discover effective strategies for designing email capture landing pages that convert.
The Latest Best Practices for Video Creative Strategy
Over the past month, marketers have been heads down giving extra thought to every video ...
Moments of Next in Real Life: What Separates the Great Video ads From the Good Ones
When you create a piece of video content, and it’s time for the 35-year-old new ...
The 15 Best Free WordPress Themes for Publishers
With thousands of options to choose from, finding the perfect WordPress template can feel like ...
It’s a Bird! It’s a Plane! Why Movement in Video Ads Taps Into Our Primal Instincts
Imagine you’re lost in a rainforest. You suddenly spot something moving out of the corner ...
Video Marketing Ideas: Using Fun and Humor Can Boost Your Video Marketing Efforts
If laughter is the best medicine for life, could it also cure your video marketing ...
Science Proves Slo-Mo in Your Video Ad Can Boost Brand Awareness
Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly ...