Channel Strategy: Definition And Types
Some of the best marketing strategies use multiple channels. By marketing through channels like social ...
Video Marketing
16 Articles
Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...
Media Buying: What Is It, Planning and How to Puchase Ad Space Wisely
Have you ever paused mid-scroll because an ad seemed to speak directly to you? Or ...
Shareable Content: How to Create Content that Spreads Organically
Going viral is the dream: You create a piece of content that spreads far and ...
8 Top Video Marketing Trends to Follow in 2025
It’s time to face the challenges of another new year, which also means taking a ...
Video Content Marketing: An Essential Guide
According to a 2023 study from Wyzowl, a video production agency, 91% of businesses surveyed ...
The 15 Best Content Marketing Tools in 2025
Content marketing is an effective method for reaching consumers without screaming “advertising.” By using content ...
Native Video Advertising: All You Need to Know
What Is Native Video Advertising? Native video advertising is a form of paid media where ...
Branded Content Examples: Effective Campaigns that Engage Audiences
One way to raise brand awareness and create interest in your products and services is ...
Lights, Camera, Action: UK Film Marketers Highlight New Releases as Cinemas Reopen
2020 was a mixed year for the entertainment industry, both in the UK and worldwide. ...
The Latest Best Practices for Video Creative Strategy
Over the past month, marketers have been heads down giving extra thought to every video ...
Moments of Next in Real Life: What Separates the Great Video ads From the Good Ones
When you create a piece of video content, and it’s time for the 35-year-old new ...