8 Top Performance Marketing Trends for SMBs To Know in 2025
Businesses have access to more data than ever, thanks to ongoing growth in the data ...
Industry Trends
28 Articles
5 E-commerce Trends Which Will Impact Online Shopping in 2025
Online shopping isn’t just a goldmine — it’s a necessity for strategic marketing. Last year, ...
General Data Protection Regulation (GDPR): The Advertiser’s Guide
You’ve likely heard the term GDPR, or General Data Protection Regulation, discussed for several years ...
Desktop vs Mobile Usage: Trends, Pros & Cons
In an ever-changing digital world, one of the things that remains constant is that marketers ...
2025 Content Marketing Statistics: Key Data to Shape Your Strategy
As a B2B marketer, you probably already understand the basics of content marketing. You know ...
B2B Social Media Trends: What’s Driving Engagement Now
Social media plays a critical role in marketing for modern businesses, and that doesn’t just ...
The Future of Marketing Agencies: How Agencies Are Evolving in a Digital World
Just as digital keeps evolving, so too should marketing agencies. Between repeated algorithm changes that ...
8 Top Video Marketing Trends to Follow in 2025
It’s time to face the challenges of another new year, which also means taking a ...
2024’s Most Captivating Stories: Top News, People, and Trends of the Year
This year’s global news cycle was filled with numerous memorable events—from Taylor Swift’s unstoppable rise ...
Balancing AI Innovation and Human Connection: Insights from DMEXCO 2024
We exist in an unpredictable world that is always changing. New technologies, such as AI, ...
E-commerce’s Seasonal Gold: Insights from Connexity’s Q2 2024 Playbook
In Q2 2023, consumers opened up their wallets for online purchases, resulting in significant year-over-year ...
The Rise of Sober Curious Movements and How Brands Can Engage Participants
The month of January signifies numerous moments, with one key classifier being “Dry January,” otherwise ...