The Advertiser’s Guide to the General Data Protection Regulation (GDPR)
You’ve likely heard the term GDPR, or General Data Protection Regulation, discussed for several years ...
Industry Trends
16 Articles
Desktop vs Mobile Usage: Trends, Pros & Cons
In an ever-changing digital world, one of the things that remains constant is that marketers ...
The Future of Marketing Agencies: How Agencies Are Evolving in a Digital World
Just as digital keeps evolving, so too should marketing agencies. Between repeated algorithm changes that ...
Balancing AI Innovation and Human Connection: Insights from DMEXCO 2024
We exist in an unpredictable world that is always changing. New technologies, such as AI, ...
E-commerce’s Seasonal Gold: Insights from Connexity’s Q2 2024 Playbook
In Q2 2023, consumers opened up their wallets for online purchases, resulting in significant year-over-year ...
The Rise of Sober Curious Movements and How Brands Can Engage Participants
The month of January signifies numerous moments, with one key classifier being “Dry January,” otherwise ...
Navigating eCommerce Marketing Challenges: Real Examples
Running a successful online venture in today’s ever-evolving eCommerce landscape is no walk in the ...
January 2022 Publisher Trends: Use These Insights to Captivate and Engage US Readers
What articles are capturing readers’ attention one month into 2022? Of course, you guessed right: pandemic-related ...
30 2021 Cyber Monday Ad Examples to Inform Your 2022 Strategy
According to Adobe Analytics, U.S. consumers spent $10.7B on Cyber Monday sales in 2021, making it the ...
Health & Fitness Benchmark Report: Campaign Data, Trends, and Insights
More than ever before, health & fitness consumers have options at their disposal to take ...
Food Benchmark Report: Data, Trends, and Insights for Your Next Campaign
In the food industry, consumer tastes and preferences are always shifting. The brands who become ...
Hundreds of News Outlets Unite for Successful Climate Coverage Boost
From giving the most vulnerable a voice to holding the most powerful accountable, great journalism ...