Balancing AI Innovation and Human Connection: Insights from DMEXCO 2024
We exist in an unpredictable world that is always changing. New technologies, such as AI, ...
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Best AI Marketing Tools
We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly ...
E-commerce’s Seasonal Gold: Insights from Connexity’s Q2 2024 Playbook
In Q2 2023, consumers opened up their wallets for online purchases, resulting in significant year-over-year ...
Top Yahoo Creative Ad Trends for Your Native Campaigns
Did you know that Yahoo reaches nearly 900 million readers around the world each month, ...
The Rise of Sober Curious Movements and How Brands Can Engage Participants
The month of January signifies numerous moments, with one key classifier being “Dry January,” otherwise ...
5 Ways Marketers are Driving Results with ChatGPT
ChatGPT – Marketing friend or foe? I recently read a heated discussion between content marketers ...
Digital Ad Trends 2024: Thriving in America Amid Recession Insights
Advertising is the harbinger of economic slowdowns. Past recessions like the pandemic and The Great ...
Prepare for the End of Third-Party Cookies: Advertisers Can’t Afford to Wait
You’ve probably heard more than once about Google eliminating third-party cookies in Chrome. It was initially ...
What is RTB? Real-Time Bidding Explained for Advertisers
At its core, programmatic advertising involves using technology platforms to automatically buy and sell digital ...
Why Social Media’s Echo Chambers Won’t Happen on AI-Powered News Sites
Social media has a powerful pull on people: we stay in touch and feel connected ...
Native Advertising Statistics and Benchmarks 2022: From MediaRadar
While the marketing landscape has seen its ups and downs in the past few years, ...
Native Advertising Trends in 2022
In the wake of the COVID-19 pandemic, native advertising remains an important tool for digital ...