What Is Programmatic Advertising?
Launching digital ad campaigns can be complicated: You have to collect data, understand your audiences, ...
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40 Articles
Demand-Side Platforms (DSPs): How They Work, Benefits for Programmatic Advertising
Programmatic advertising is all about using technology to streamline the ad buying process. With AI-based ...
January 2022 Publisher Trends: Use These Insights to Captivate and Engage US Readers
What articles are capturing readers’ attention one month into 2022? Of course, you guessed right: pandemic-related ...
Halloween Trends to Follow for Scary Good Campaigns
Halloween looks like it will overflow with treats for retailers ready to take advantage of ...
Back-to-School Marketing Trends 2021
As students prepare to head back into the classroom this year, back-to-school marketers have a ...
30 2021 Cyber Monday Ad Examples to Inform Your 2022 Strategy
According to Adobe Analytics, U.S. consumers spent $10.7B on Cyber Monday sales in 2021, making it the ...
Health & Fitness Benchmark Report: Campaign Data, Trends, and Insights
More than ever before, health & fitness consumers have options at their disposal to take ...
Easter Marketing Trends 2020
Easter is a holiday that brings people together. Families don their best pastels and gather ...
Food Benchmark Report: Data, Trends, and Insights for Your Next Campaign
In the food industry, consumer tastes and preferences are always shifting. The brands who become ...
Hundreds of News Outlets Unite for Successful Climate Coverage Boost
From giving the most vulnerable a voice to holding the most powerful accountable, great journalism ...
Innovations In Online News: Key Takeaways from the ONA Conference
In the world of online news, a lot changes from one year to the next. ...
Fashion and Beauty Marketing Trends 2019
It’s boomtime for fashion and beauty brands in the world of ecommerce. According to eMarketer, ...