Frequency Capping Explained
Consumers today are subjected to a tremendous amount of advertising. Whether they’re scrolling social media ...
Optimization
72 Articles
Campaign Optimization: What It Is, Best Practices
Long gone are the days of Mad Men-era campaigns, when the bottom line was the ...
AI Conversion Rate Optimization: How to Use It To Increase Engagement and Sales
Conversion rate optimization (CRO) has been around in some form or another since people first ...
Landing Pages: How They Work, Benefits, Best Practices
Landing pages are a key part of marketing strategy for most businesses. That’s because they ...
Predictive Analytics in Marketing: How It Works to Drive Performance Growth
One one hand, some might say you can never have enough data when it comes ...
Conversion Rate Optimization (CRO): What Is It and How to Improve It
The top-line goal of marketing teams everywhere is to encourage leads through the funnel, converting ...
Marketing Automation: What It Is, How It Works, Best Practices
What Is Marketing Automation? Getting the word out about your business’ offerings takes time, so ...
How to Leverage AI for Marketing Automation
If you’re less than thrilled about using artificial intelligence (AI) for marketing, you’re hardly alone. ...
Real-Time Marketing Analytics: Why They Matter
As marketing data becomes more expansive and technology continues to fold in AI capabilities, real-time ...
6 Essential E-commerce Marketing Metrics to Track in 2025
E-commerce is hotter than ever, with the industry seeing more than $308 billion in sales ...
Cost Per Acquisition: What It Is, How It Works, Benefits
Advertisers are always seeking new ways to reach consumers, and sometimes they need a little ...
Your 101 Guide to Begin Making Money with Affiliate Marketing
Affiliate marketing can be a lucrative gig. Industry experts suggest that the affiliate marketing landscape ...