Breaking Down Multi-Touch Attribution: Strategies and Reporting Tools
If you really think about it, every ad campaign tells a story about your brand. ...
Optimization
21 Articles
Launch and Scale a Successful Campaign with Maximize Conversions – Tips & Tricks
In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...
5 Ways Marketers are Driving Results with ChatGPT
ChatGPT – Marketing friend or foe? I recently read a heated discussion between content marketers ...
Easily Add Content Recommendations to Your WordPress Site – Here’s How
Publishers today have to monetize their content to survive. Even if you already offer subscriptions ...
E-commerce CRO: 13 Conversion Rate Optimization Techniques for Online Stores
No matter how many strategies you use for driving e-commerce sales, it’s important not to ...
Prepare for the End of Third-Party Cookies: Advertisers Can’t Afford to Wait
You’ve probably heard more than once about Google eliminating third-party cookies in Chrome. It was initially ...
What is Email Automation? Streamlining Campaigns for Better Engagement
Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...
What is a Supply Side Platform?
Supply-side platforms (SSPs) are valuable tools that publishers can use to sell programmatic advertising inventory ...
The Best Paid Traffic Sources to Level Up Your Website
If you want a successful online business, you have to get people to your website, ...