Breaking Down Multi-Touch Attribution: Strategies and Reporting Tools
If you really think about it, every ad campaign tells a story about your brand. ...
Marketing Automation
3 Articles
What is Email Automation? Streamlining Campaigns for Better Engagement
Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...
What is a Supply Side Platform?
Supply-side platforms (SSPs) are valuable tools that publishers can use to sell programmatic advertising inventory ...