Marketing Automation: What It Is, How It Works, Best Practices
What Is Marketing Automation? Getting the word out about your business’ offerings takes time, so ...
Marketing Automation
13 Articles
How to Leverage AI for Marketing Automation
If you’re less than thrilled about using artificial intelligence (AI) for marketing, you’re hardly alone. ...
How To Start a Newsletter To Earn Subscribers
Your email list is your most valuable marketing tool. As someone running a writing business, ...
How to Run a Successful Lead Generation Campaigns
Getting personal information is an important part of generating leads. The goal is to create ...
Small Business Lead Generation: 11 Effective Strategies
Getting your small business in front of potential customers is an important part of generating ...
Lead Generation Guide: Attract and Convert
Growing your business depends on successful lead generation — that is, identifying what your potential ...
Attribution Models: Definition, Types, How to Choose the Right One
The road to making a sale can involve many factors. It’s almost never as simple ...
What Is CCPA Compliance? A Guide for Marketing Pros
You’ve probably heard of it, but just what is CCPA compliance? The California Consumer Protection ...
Facebook Retargeting: A Starter’s Guide
Marketers have long talked about the “rule of seven,” which states that it takes seven ...
Multi-Touch Attribution: Definition, Strategies and Reporting Tools
If you really think about it, every ad campaign tells a story about your brand. ...
What is Email Automation? Streamlining Campaigns for Better Engagement
Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...
Supply Side Platforms: What Are They, How Do They Work, Types
Supply-side platforms (SSPs) are valuable tools that publishers can use to sell programmatic advertising inventory ...