Data Visualization: Turning Data Into Marketing Insights
Successful marketing, in which outreach leads to conversions, all starts with data. The more you ...
Reporting & Analytics
7 Articles
Attribution Models: Definition, Types, How to Choose the Right One
The road to making a sale can involve many factors. It’s almost never as simple ...
Balancing Quality and Scale: Experts Share How to Cut Through Media Buying Chaos
A seemingly unending list of platform choices and advertising methods has led to a chaotic ...
Prepare for the End of Third-Party Cookies: Advertisers Can’t Afford to Wait
You’ve probably heard more than once about Google eliminating third-party cookies in Chrome. It was initially ...
Watch Now: Experts Weigh In on a Cookieless World During Adweek’s Mediaweek
As advertisers prepare for a cookieless world, it’s important for them to work together on new strategies and ...
“By Fans for Fans”: The ClutchPoints Audience Strategy that Led to 1 Billion Views
Nish Patel doesn’t tend to have a hard time figuring out what sports fanatics are ...
March Madness Team Popularity: Around the Clock Updates on Their Rankings
From the second week of March through the first week of April, the United States ...