The IAB Native Advertising Playbook 2.0 Lays Down New Industry Guidelines
Native advertising now accounts for the largest share of all digital advertising. Back in 2013, ...
Native Advertising
48 Articles
Publishers Continue Stepping Up Native Advertising Services to Meet Demand
“Publishers are well aware that if native advertising is to be a long-term solution, they ...
How to Reach Millennials—Your Guide to Effective Millennial Marketing
“The brand who first finds the key to unlock the door to discover the mystery ...
Eight Customer Acquisition Strategies to Grow Your Business
User acquisition takes constant work. There is no one-size-fits-all strategy. Although many companies use the ...
Programmatic Video Advertising: Automating Ad Placement for Better Reach
Programmatic video advertising is on the rise and shows no signs of slowing down. The ...
Google or Taboola: Taboola versus Adsense, and other Product Comparisons
Taboola and Google offer a lot of the same products for publishers and advertisers alike, ...
Getting in the Native Mindset: Which Format is Best for You?
Despite the rapid growth of native advertising, there are still plenty of misconceptions about the ...
Audience Development Strategies: How Repeat Visitor Metrics Can Reveal Wins
Tracking the number of people who return to your site and how often they do ...
How Publishers Boost Business with Taboola: Segmented Monetization (Part 3)
Online publishers today face an increasingly fragmented audience, with readers arriving from a growing number ...
How Online Publishers Boost Business: Taboola Personalized Recommendations (Part 2)
While publishers in today’s competitive media environment need to use data to optimize their content ...
How Online Publishers Boost Business with Taboola: A Results Analysis (Part 1)
The world of digital media is constantly evolving, and the only way for publishers to ...
OMS (Germany) Reports 290% Increase In Viewership Using Taboola
In late June, our Founder and CEO Adam Singolda and Kim Kriegers, Director of Video at OMS, ...