Native Ads vs Display Ads: Understanding the Differences and Benefits
There’s no getting away from it: digital advertising has changed. Display ads (often known as ...
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158 Articles
8 Digital Marketing Tips for Financial Services: Engage Your Audience in Budgeting Season
It’s that festive time of year again — no, not the period of pumpkins, turkeys, ...
Brand Awareness: Why is it Important?
Marketers know that they need to build brand awareness. According to the US-based Content Marketing ...
Brand Awareness Campaign Case Studies
Brand awareness can seem nebulous and enigmatic, but it isn’t that difficult to define. It ...
The IAB Native Advertising Playbook 2.0 Lays Down New Industry Guidelines
Native advertising now accounts for the largest share of all digital advertising. Back in 2013, ...
Master Copywriting: 4 Essential Techniques for Persuasive Content
“I do not regard advertising as entertainment or an art form, but as a medium ...
Fashion & Beauty: Data, Trends & Insights to Optimize Your Ads
It’s boomtime for fashion and beauty brands in the world of ecommerce. According to eMarketer, ...
How to Plan Your Digital Marketing Funnel in 5 Easy Steps
When was the last time you saw a Facebook ad, clicked, arrived on a product ...
Publishers Continue Stepping Up Native Advertising Services to Meet Demand
“Publishers are well aware that if native advertising is to be a long-term solution, they ...
Science Proves Slo-Mo in Your Video Ad Can Boost Brand Awareness
Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly ...
Marketing Campaign Management: Tools and Tips for Effective Campaigns
Effective marketing campaigns don’t materialize out of thin air. They rely on a unique combination ...
How to Reach Millennials—Your Guide to Effective Millennial Marketing
“The brand who first finds the key to unlock the door to discover the mystery ...