Future of Advertising: Taboola, DoubleVerify & Magnite CEOs at Adweek
There’s been a lot of moving and shaking beneath the feet of the advertising industry ...
Solutions
241 Articles
How 9 Advertisers Are Using SmartBid to Optimize Campaigns Successfully
Let’s be honest – one of the most cumbersome tasks a digital marketer faces is ...
Get Cookin’: How to Build Thanksgiving Ad Campaigns That Drive Clicks
Thanksgiving is set to kick off a busy 2022 holiday shopping season — and advertisers ...
The US Auto Industry Is Bouncing Back — And Digitization Is the Key for Auto Brands
The auto industry continues to feel the impacts of COVID-19, which caused US auto sales ...
Best Practices on Native Programmatic
Native ads can help advertisers reach audiences across all stages of the marketing funnel. Since ...
Smarketing: What Is It? How Can It Help Generate Leads?
We know that sales and marketing are two different functions in a business. Whether your ...
How to Know Which Advertising Channels are the Best for Your Brand
You’re confident with what your business is offering, and you’ve nailed your brand identity. Now, ...
What is a Conversion Story? How to use Conversion Storytelling in the Buyer Journey
Stories sell. “1000 songs in your pocket” helped Apple sell the iPod, and “1% For ...
Halloween Trends to Follow for Scary Good Campaigns
Halloween looks like it will overflow with treats for retailers ready to take advantage of ...
Real-time Audience Insights Challenge Editorial ‘Gut Feeling’ for Specialist Publisher
Audience analytics are essential to any modern digital publication. Journalists rely on data to do ...
Brand Suitability: Ensuring Your Ads Align with Safe and Relevant Content
Remember when digital advertising was about getting your ads in front of as many eyeballs ...
Back-to-School Marketing Trends 2021
As students prepare to head back into the classroom this year, back-to-school marketers have a ...