Sponsored Content vs Native Advertising — What’s the Difference?
Sponsored content and native advertising may seem similar, but they have important distinctions that marketers ...
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258 Articles
8 Native Advertising Platforms for Advertisers and Publishers
Native advertising is booming. The recent Global Native Advertising Market Research Report by IT Intelligence Market forecasts ...
Consumers Trust News: Enhance Brand Safety with Taboola High Impact Controls
We recently launched Taboola High Impact, a new advertising solution developed for brand marketers and agencies ...
Taboola High Impact Provides Unparalleled Attention With A Variety of Ad Placements
When it comes to brand awareness, when and where you meet someone is just as ...
9 Great eCommerce Promotion Ideas to Boost Conversions
There’s no question that eCommerce is a challenging space. With the industry continuing to evolve ...
How to Use Native Advertising for Affiliate Marketing
Find out how Skimlinks, a Taboola company, can help with your affiliate marketing strategy. Learn ...
Types of Attribution Models and How to Choose the Right One for You
Running ad campaigns without an attribution model is like ordering food without knowing where it’s ...
The Key to Post-Cookie Programmatic Success? Building Direct Publisher Relationships
The cookie seems to be crumbling. Come 2022, Google Chrome plans to make third-party cookies ...
30 2021 Cyber Monday Ad Examples to Inform Your 2022 Strategy
According to Adobe Analytics, U.S. consumers spent $10.7B on Cyber Monday sales in 2021, making it the ...
5 Best (High Paying) Dating Affiliate Programs
Everyone wants to find love, and online dating is one of the top ways people ...
How to Succeed in Affiliate Marketing
Affiliate marketing can help advertisers drive sales and reach new audiences beyond the confines of ...
Customer Referral Programs: Definition, Benefits, How to Create One
Word-of-mouth referrals are powerful: Recommendations from your friends and family are the most trusted form ...