Holiday Marketing Insights: Let It Snow Revenue in 2022
Sleighbells might not be ringing yet, but Christmas is already occupying consumers’ and advertisers’ brains. ...
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155 Articles
What is Email Automation? Streamlining Campaigns for Better Engagement
Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...
International Cat and Dog Days Re-tail Marketing Strategies to Drive Purr-chases
It wouldn’t be an understatement to say that American consumers are obsessed with their pets ...
Marketing in a Recession: How Advertisers Can Get It Right
Skyrocketing inflation and rumblings of an upcoming recession are dominating news headlines and water cooler ...
New Study: Native Video Increases Awareness, Favorability, and Engagement
Native advertising and video content are powerful — but combined, they’re proven to increase brand ...
Interview with Christian Broughton 2: Data’s Role in The Independent’s Strategy
In the first part of this interview with Christian Broughton, The Independent‘s Managing Director, Adam Singolda, ...
Interview with Christian Broughton: Data-Driven Insights at The Independent
Publishers are tasked with strategic decisions about exactly what editorial content to create and how ...
Salute-worthy Memorial Day Marketing Insights and Strategies
Memorial Day means different things to different people. Some observe the holiday with a serious ...
What is Programmatic Direct Advertising?
Programmatic advertising comes in many forms. Each one helps publishers better sell ad inventory across ...
Why Social Media’s Echo Chambers Won’t Happen on AI-Powered News Sites
Social media has a powerful pull on people: we stay in touch and feel connected ...
Guaranteed, PMP and Direct: Types of Programmatic Advertising Deals Explained
Programmatic advertising was created to make ad buying and selling easier. That’s because it gives ...
Native Advertising in 2022: Eight Statistics & Benchmarks
While the marketing landscape has seen its ups and downs in the past few years, ...