How 9 Advertisers Are Using SmartBid to Optimize Campaigns Successfully
Let’s be honest – one of the most cumbersome tasks a digital marketer faces is ...
Solutions
158 Articles
Get Cookin’: How to Build Thanksgiving Ad Campaigns That Drive Clicks
Thanksgiving is set to kick off a busy 2022 holiday shopping season — and advertisers ...
The US Auto Industry Is Bouncing Back — And Digitization Is the Key for Auto Brands
The auto industry continues to feel the impacts of COVID-19, which caused US auto sales ...
Best Practices on Native Programmatic
Native ads can help advertisers reach audiences across all stages of the marketing funnel. Since ...
How to Know Which Advertising Channels are the Best for Your Brand
You’re confident with what your business is offering, and you’ve nailed your brand identity. Now, ...
What is a Conversion Story? How to use Conversion Storytelling in the Buyer Journey
Stories sell. “1000 songs in your pocket” helped Apple sell the iPod, and “1% For ...
Halloween Trends to Follow for Scary Good Campaigns
Halloween looks like it will overflow with treats for retailers ready to take advantage of ...
Call To Action Examples: 8 Clever Strategies to Test
Calls to action (CTAs) are often the most underutilized and underrated way to increase engagement ...
Is Your Back-to-School Campaign Effective? Key Trends from Taboola’s Data
As students prepare to head back into the classroom this year, back-to-school marketers have a ...
Taboola Boosts OTTY’s ROAS by 50% and Earns 2021 Performance Marketing Award Nomination
We at Taboola have an exciting announcement: We’ve been shortlisted for “Best Brand Engagement Campaign” ...
Content Recommendation: What is it and how does it work?
“Content recommendation” is a term you hear pretty regularly when discussing online content marketing and promotion. Done ...
18 Best eCommerce Strategies to Grow Your Traffic
As of 2023, there are more than 2.6 billion online buyers worldwide, and close to ...