How to Plan Your Digital Marketing Funnel in 5 Easy Steps
When was the last time you saw a Facebook ad, clicked, arrived on a product ...
Performance Marketing
121 Articles
Marketing Campaign Management: Tools and Tips for Effective Campaigns
Effective marketing campaigns don’t materialize out of thin air. They rely on a unique combination ...
Eight Customer Acquisition Strategies to Grow Your Business
User acquisition takes constant work. There is no one-size-fits-all strategy. Although many companies use the ...
New Study Shows that Content Consumers Have More ‘Fun’ on a Mobile Feed
Waiting in line to get your coffee. Working on a work assignment and need to ...
The Infinite Feed Experience Amplified on Mobile Phones
According to eMarketer, the highest percentage of consumers report using smartphones to access news content—we’re ...
Eight Best Digital Marketing Influencers of 2025
As an advertiser investing in enhancing demand for your business, marketing influencers can significantly impact ...
Google or Taboola: Taboola versus Adsense, and other Product Comparisons
Taboola and Google offer a lot of the same products for publishers and advertisers alike, ...
We’re More than Doubling Lead Quality for our Real Estate Customers
When it comes to online real estate, it’s hard to generate quality leads. Not all ...
Audience Development Strategies: How Repeat Visitor Metrics Can Reveal Wins
Tracking the number of people who return to your site and how often they do ...
How Online Publishers Boost Business: Taboola Personalized Recommendations (Part 2)
While publishers in today’s competitive media environment need to use data to optimize their content ...
How Online Publishers Boost Business with Taboola: A Results Analysis (Part 1)
The world of digital media is constantly evolving, and the only way for publishers to ...
How Publishers Can Reduce Mobile Bounce Rate With Taboola
Publishers around the world are seeing a boom in mobile web traffic, but meeting those ...