How to Leverage AI in Performance Marketing
If you’re reading this article, your company is obviously far enough along on its e-commerce ...
Performance Marketing
121 Articles
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
19 Affiliate Marketing Tools to Boost Conversions in 2025
Affiliate marketing is an important way you could be monetizing your content. It allows you ...
AI in Digital Marketing: Definition, How to Use It in Your Strategy
You might be nervous about using artificial intelligence (AI) in the workplace, given everything you’ve ...
8 Top Performance Marketing Trends for SMBs To Know in 2025
Businesses have access to more data than ever, thanks to ongoing growth in the data ...
Best and Worst Advertising Techniques
No matter what type of advertising you’re planning to use to promote your brand, product, ...
6 Essential E-commerce Marketing Metrics to Track in 2025
E-commerce is hotter than ever, with the industry seeing more than $308 billion in sales ...
Media Mix Modeling (MMM): What It Is, How It Works
Media mix modeling is the tried-and-true practice of analyzing sales and marketing data to make ...
Ad Revenue: What It Is, How To Calculate It
What Is Ad Revenue? If you’ve carefully built your website and developed a large audience, ...
General Data Protection Regulation (GDPR): The Advertiser’s Guide
You’ve likely heard the term GDPR, or General Data Protection Regulation, discussed for several years ...
Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...
Your Ultimate Guide to Content Marketing Metrics
Content marketing metrics are designed to help you determine whether your strategy has the intended ...