Marketing ROI: Importance, Formula, Challenges
“You’ve got to spend money to make money” is an adage so old and ubiquitous ...
Performance Marketing
121 Articles
Media Buying: What Is It, Planning and How to Puchase Ad Space Wisely
Have you ever paused mid-scroll because an ad seemed to speak directly to you? Or ...
5 Best Alternatives to Google Ads in 2025
Google Ads is the company’s pay-per-click platform, letting businesses reach customers in search results and ...
Paid vs. Earned Media: Balancing a Comprehensive Media Strategy
Modern marketing in a busy digital landscape requires a comprehensive media strategy. As you’re planning ...
Financial Services Marketing: Definitions and Successful Strategies
Financial services marketing is the process of promoting products and services for financial services businesses, ...
Customer Acquisition Cost: How to Calculate and Optimize It
What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...
How to Run a Successful Lead Generation Campaigns
Getting personal information is an important part of generating leads. The goal is to create ...
Small Business Lead Generation: 11 Effective Strategies
Getting your small business in front of potential customers is an important part of generating ...
Lead Generation: Definition, Types, How to Qualify
Growing your business depends on successful lead generation — that is, identifying what your potential ...
Attribution Models: Definition, Types, How to Choose the Right One
The road to making a sale can involve many factors. It’s almost never as simple ...
Top-Of-Funnel Marketing: What It Is, How It Works, and Tactics
Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.
Performance Marketing: Definition, Benefits, Challenges, and Strategy
What is Performance Marketing? Performance marketing is a comprehensive term for online marketing and advertising ...