2024’s Most Captivating Stories: Top News, People, and Trends of the Year
This year’s global news cycle was filled with numerous memorable events—from Taylor Swift’s unstoppable rise ...
Performance Marketing
121 Articles
How to Attract New Readers in 2025 (With Examples)
Nowadays, it’s conventional wisdom that search and social platforms aren’t as generous with referral traffic. ...
Balancing Quality and Scale: Experts Share How to Cut Through Media Buying Chaos
A seemingly unending list of platform choices and advertising methods has led to a chaotic ...
Boost Your Holiday Sales with Taboola’s Holiday Ad Campaign Checklist
Plan early and optimize strategies to boost holiday sales with Taboola's checklist.
How News Sites and Publishers Can Grow Their Audience in 3 Steps
Attracting and keeping new readers is becoming increasingly difficult, but it’s critical to your mission. ...
Holiday Marketing Tips: Boost Sales with These 6 Festive Campaign Strategies
The holiday shopping season can make or break a brand’s success for the entire year, ...
Top Advertising Channels for a Cookieless World: Insights from an Advertiser Survey
A cookieless world will threaten the effectiveness of some advertising channels—specifically those that survive off ...
To Minimize Ad Waste, Automate Optimizations
The old saying, “Waste not, want not” wasn’t written about digital ads, but it’s still ...
Best AI Marketing Tools
We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly ...
How to Prepare for a Cookieless Future: 7 Practices for Marketers
It felt like advertisers collectively breathed a sigh of relief at Google’s latest delay. We ...
How to Generate Leads on LinkedIn
Digital leads can be a goldmine for generating new business. While it can be hard ...
Alternatives to Meta Ads: Try These Instead of Advertising on Facebook and Instagram
Facebook and Instagram, owned by Meta, remain two of the most popular advertising platforms thanks ...