Travel Advertising Playbook: Taboola’s Data-Driven Creative Strategies & Tips
The global tourism industry grew by over 40% in 2022 after steep drops in 2020 and 2021. ...
Performance Marketing
121 Articles
March Madness Breakdown: Using Fan Interest to Determine the March Madness Champion
Gain exclusive access to sports fans across leading publisher sites like NBC Sports, Fox Sports, ...
Ad Tracking: What It Is, How It Works, Challenges and Solutions
Our partners at Voluum are on the forefront of the changes to the ad tracking ...
E-commerce CRO: 13 Conversion Rate Optimization Techniques for Online Stores
No matter how many strategies you use for driving e-commerce sales, it’s important not to ...
Digital Ad Trends 2024: Thriving in America Amid Recession Insights
Advertising is the harbinger of economic slowdowns. Past recessions like the pandemic and The Great ...
What Do Top-Performing Holiday Campaigns Have in Common? These Creative Strategies
Now that we’re in the thick of holiday season planning, there’s still time to take ...
Holiday Marketing Insights: Let It Snow Revenue in 2022
Sleighbells might not be ringing yet, but Christmas is already occupying consumers’ and advertisers’ brains. ...
Email Automation: Streamlining Campaigns for Better Engagement
Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...
International Cat and Dog Days Re-tail Marketing Strategies to Drive Purr-chases
It wouldn’t be an understatement to say that American consumers are obsessed with their pets ...
Marketing in a Recession: How Advertisers Can Get It Right
Skyrocketing inflation and rumblings of an upcoming recession are dominating news headlines and water cooler ...
Native Advertising Examples: 17 of the Best and Most Inspiring Native Ads
Now more than ever, audiences have a tough time trusting traditional ads. Almost half of ...
Interview with Christian Broughton 2: Data’s Role in The Independent’s Strategy
In the first part of this interview with Christian Broughton, The Independent‘s Managing Director, Adam Singolda, ...