Interview with Christian Broughton: Data-Driven Insights at The Independent
Publishers are tasked with strategic decisions about exactly what editorial content to create and how ...
Performance Marketing
121 Articles
Guaranteed, PMP and Direct: Types of Programmatic Advertising Deals Explained
Programmatic advertising was created to make ad buying and selling easier. That’s because it gives ...
What Is Programmatic Advertising?
Launching digital ad campaigns can be complicated: You have to collect data, understand your audiences, ...
How to Prepare Your E-Commerce Strategies this Holiday Season
Twinkle lights, festive decorations, gifts galore…the holidays are upon us, and consumers are ready to ...
What Does iOS 14.5 Mean for Marketers? A Deep Dive into Apple’s ATT and PCM
What does iOS 14.5 mean for marketers? You came to the right place to find ...
How to Buy Website Traffic: Best Practices for Getting Quality Visitors
As a website owner, it can be difficult to get enough traffic to your site, ...
Future of Advertising: Taboola, DoubleVerify & Magnite CEOs at Adweek
There’s been a lot of moving and shaking beneath the feet of the advertising industry ...
Conversion Storytelling: How to Use it Your Buyer Journey
Stories sell. “1000 songs in your pocket” helped Apple sell the iPod, and “1% For ...
Halloween Trends to Follow for Scary Good Campaigns
Halloween looks like it will overflow with treats for retailers ready to take advantage of ...
Brand Suitability: Ensuring Your Ads Align with Safe and Relevant Content
The days of digital advertising being about getting your ads in front of as many ...
Content Recommendation: What is it and how does it work?
“Content recommendation” is a term you hear pretty regularly when discussing online content marketing and promotion. Done ...
“By Fans for Fans”: The ClutchPoints Audience Strategy that Led to 1 Billion Views
Nish Patel doesn’t tend to have a hard time figuring out what sports fanatics are ...