AI Audience Targeting: Everything You Need to Know
Back in the days before Web 2.0, marketers and advertisers had to rely on surveys, ...
Strategy
45 Articles
How To Build an Audience From Scratch: Tips for Success
Social media seems to get more unpredictable with each passing year. In 2025, marketers are ...
Media Mix Modeling (MMM): What It Is, How It Works
Media mix modeling is the tried-and-true practice of analyzing sales and marketing data to make ...
Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...
Back to School Marketing Ideas: 19 Ways to Drive Customers to Your Business
Back-to-school shopping is the second most important retail period, just behind the winter holidays. With ...
Your 101 Guide to Begin Making Money with Affiliate Marketing
Affiliate marketing can be a lucrative gig. Industry experts suggest that the affiliate marketing landscape ...
Valentine’s Day 2025 Marketing Strategies: Tips You’ll Love
Every February 14th, Valentine’s Day rears its heart-eyed little head. Although originating as a Christian ...
Content Marketing ROI: Measuring the Value of Your Content Efforts
Monitoring your content marketing ROI allows you to pinpoint what aspects of a marketing campaign ...
Marketing ROI: Importance, Formula, Challenges
“You’ve got to spend money to make money” is an adage so old and ubiquitous ...
Media Buying: What Is It, Planning and How to Puchase Ad Space Wisely
Have you ever paused mid-scroll because an ad seemed to speak directly to you? Or ...
Content Marketing Funnel: Guiding Audiences from Awareness to Action
While brainstorming content-creation topics and pinpointing effective channels are essential to producing an effective campaign, ...
Content Monetization: How to Generate Revenue with Exclusive Digital Products
Digital content offers consumers solutions for everything from burning fat faster to making money online. ...