Financial Services Marketing: Definitions and Successful Strategies
Financial services marketing is the process of promoting products and services for financial services businesses, ...
Strategy
45 Articles
Customer Acquisition Cost: How to Calculate and Optimize It
What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...
How to Run a Successful Lead Generation Campaigns
Getting personal information is an important part of generating leads. The goal is to create ...
Small Business Lead Generation: 11 Effective Strategies
Getting your small business in front of potential customers is an important part of generating ...
Lead Generation: Definition, Types, How to Qualify
Growing your business depends on successful lead generation — that is, identifying what your potential ...
Top-Of-Funnel Marketing: What It Is, How It Works, and Tactics
Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.
How to Generate Leads on LinkedIn
Digital leads can be a goldmine for generating new business. While it can be hard ...
Boost Your Revenue: Key Insights from Skimlinks’ Q2 2024 Publisher Playbook
The latest figures are in: retail purchases climbed by 0.7% in March from February, with ...
Facebook Retargeting: A Starter’s Guide
Marketers have long talked about the “rule of seven,” which states that it takes seven ...
Avoiding Attribution Errors: Tips for Accurate Marketing Analysis
Regardless of product type, marketing strategy, and objectives, every marketer has something in common: we ...
NFL Fantasy Draft Finds Out: When Covering Football, Does Performance Matter?
Gain exclusive access to sports fans across leading publisher sites like NBC Sports, Fox Sports, ...
Smarketing: What Is It? How Can It Help Generate Leads?
We know that sales and marketing are two different functions in a business. Whether your ...