AdExchanger Names Taboola a Finalist for the AdExchanger Awards Under ‘Best Use Of Technology By A Publisher’ Category

New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced that it has been chosen as a finalist for ‘Best Use Of Technology By a Publisher’ with the AdExchanger Awards. This achievement is based on a successful engagement and mutual case study between Taboola and The Independent.

Results of the case study indicate that Taboola helped The Independent drive 43% increase in editorial content clickthrough rate and boost on-site engagement.

What: The AdExchanger Awards celebrate excellence in digital marketing and advertising.

When: The finalist announcement was released August 23. The winners announcement will be made at the AdExchanger Awards Gala taking place Tuesday, September 24 in New York during Programmatic I/O.

Where: The finalist announcement can be found on AdExchanger’s website here.