Thailand’s leading English-language newspaper selects Taboola to optimise its online publication
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, has announced its partnership with Thailand’s longest serving English-language newspaper publisher, The Bangkok Post. The Bangkok Post’s online publication (www.bangkokpost.com) has chosen Taboola to provide content recommendations and monetization tools for its online readership, which currently reaches 10 million readers per month, using Taboola’s industry leading offerings such as Taboola Feed, Taboola Newsroom and more. To date, Taboola has helped the publisher generate a 40% increase in revenue.
The new partnership between Taboola and the Bangkok Post aims for new and consistent engagement and monetization opportunities on the publisher’s website. Taboola is a powerful engine that delivers what’s relevant, interesting and new to target audiences, helping digital properties drive business results by reaching their readers more genuinely and effectively – in line with what the Bangkok Post is hoping to achieve.
Mr Chaiyadej Suwanparisut, the First Vice President (FVP) – Digital Business Transformation at the Bangkok Post expressed his optimism for partnering with Taboola: “This is a very important time for the Bangkok Post’s growing digital properties and we are pleased with the results Taboola has already managed to achieve for us. We hope this partnership will continue to drive growth for our publication so that we can continue being the news outlet that everybody trusts and believes in.”
Taboola’s CEO and Founder, Adam Singolda said: “We are pleased to work with Bangkok Post, a longstanding provider in local news that has delivered quality journalism consistently. We look forward to supporting their mission by providing the discovery engine and technology they need to grow audiences and keep them engaged.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 14,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
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