Digiday Names Taboola a Finalist for The Digiday Technology Awards Under “Best Native Advertising Platform” Category

New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced that it has been chosen as a finalist for “Best Native Advertising Platform” with the Digiday Technology Awards. This achievement is based on a successful engagement and mutual case study between Taboola, The Oliver Agency and The Loop, a brand providing world-class airport shopping experiences at the Montreal International Airport.

Results of the case study indicate that Taboola helped The Loop drive a 200% YoY increase in website traffic, 140% YoY increase in online customer transactions and 103% YoY increase in online revenue.

What: The Digiday Technology Awards recognize the technology modernizing media and marketing.

When: The finalist announcement was released August 15, 2023. The winners announcement will be made on Tuesday, August 29, 2023.

Where: The finalist announcement can be found on Digiday’s website here.

According to Digiday, micro-personalization with AI, e-commerce technology, privacy compliance and partnerships were key success factors in this year’s Digiday Technology Awards shortlist. The best submissions showcased brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve both. Overall, the judges highlighted companies that are empowering advertisers and publishers to offer more targeted, personalized campaigns, resulting in better returns and elevated customer experiences.