Digiday Names Taboola a Finalist for the Digiday Technology Awards Under 'Best Native Advertising Platform' Category for the Second Year in a Row

New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced that it has been chosen as a finalist for ‘Best Native Advertising Platform’ with the Digiday Technology Awards. This achievement is based on a successful engagement and mutual case study between Taboola, INNOCEAN, and Hyundai.

Results of the case study indicate that Taboola helped INNOCEAN and Hyundai increase new qualified sessions and leads among their target audience. Maximize Conversions, Taboola’s AI-driven bidding strategy that boosts conversions and lowers campaign costs, enabled Hyundai to achieve 30% lower cost per session than the goal. Additionally, Taboola helped Hyundai achieve 26% lower cost per car configuration as well as 10% lower bounce rate compared to other channels, like display and social.

What: The Digiday Technology Awards recognize the technology modernizing media and marketing.

When: The finalist announcement was released August 27, 2024. The winner’s announcement will be made on Tuesday, September 10, 2024.

Where: The finalist announcement can be found on Digiday’s website here.

According to Digiday, this year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts, and adopting omnichannel strategies in programmatic advertising.