Taboola and Version Two to take the stage at PerformanceIn Live

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, shares that Group Head of Independent Agencies & Direct, Claire Mullarkey will join PI Live 2022, presenting alongside Joe Williams, founder of Version Two, a leading content marketing agency. 

The title of the PI Live session, taking place on day 1 of the event, is All I Want for Christmas is ROAS: How to Increase Your Revenue Ten-Fold This Holiday Season with Native. The conversation will present insights from an analysis of over 2000 holiday ads from the past 4 years by Taboola’s in-house creative agency, The Creative Shop. Guided by these unique insights and years of experience running native campaigns, Claire and Joe will share strategies for reaching consumers this holiday season, despite the current cost of living crisis. They will also present a new holiday case study with VersionTwo client, smart watch brand Knauermann, which was able to generate over €1 million euros in revenue using native advertising in the 2021 holiday season. 

When: Tuesday 18th October, 3:40 p.m. GMT

Where: The Pyramid stage, Old Billingsgate, London

PI Live is the world’s premier affiliate & performance marketing conference. PI LIVE helps to build profitable partnerships by connecting brands & agencies with publishers & tech via carefully curated networking opportunities – alongside unmatched thought leadership and actionable content on stage. More information and details on how to register can be found on PI Live’s website.