Taboola Earns 2024 TAG Brand Safety Recertification

New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced it has been recertified with the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG), an organization that works to fight criminal activity and protect brand safety in digital advertising. Taboola first earned the Verified by TAG status in 2017.

What: TAG’s brand safety certification is the industry’s largest and broadest program of its kind, demonstrating to advertisers that their partners have taken the necessary steps to reduce brand safety risk, so they can buy advertising inventory with confidence. This certification proves that Taboola’s operations meet not just the leading industry standards in brand safety, but also the best-in-class practices on a global level. The TAG brand safety certification provides that assurance to more than 18,000 advertisers that choose Taboola to reach nearly 600 million daily active users.

When: The list was released today, March 5, 2024.

Where: The full list can be found here.

This achievement is part of Taboola’s ongoing commitment to brand safety. Taboola has dozens of external partnerships, certifications, and accreditations which add to an already robust internal investment in brand safety, named Taboola Trust.