7NEWS
7NEWS Drives 4% of Website Traffic with Taboola Push
7NEWS Drives 4% of Website Traffic with Taboola Push
- 4% Of Website Traffic Driven by Taboola Push Notifications
- Hundreds of Thousands of Monthly Active Users
- 5% Increase in Pages Per Visit
Company
7NEWS is the leading broadcast news service in Australia. Through its digital platform, 7NEWS.com.au, the publisher delivers free local, national and international news to audiences in major metropolitan markets through a dedicated team of reporters, editors and video producers in newsrooms across the country and around the world.
Challenge
Acquire and engage audiences across Australia, driving people to the 7NEWS.com.au website.
Solution
Implement Taboola Push to increase repeat website visits and engagement from loyal users. Use Taboola News to reach new audiences across devices from partners.
Results
Taboola Push now accounts for almost 4% of 7NEWS’ total website visits¹, with hundreds of thousands of loyal users opting into the service. 7NEWS was also able to achieve a 5% increase in pages per visit².
Introduction
7NEWS is the leading broadcast news service in Australia, delivering bulletins from seven metropolitan studios across the country, as well as local and regional locations. One of the most-read sites in the nation, it publishes free local, national and international news via a dedicated team of reporters, editors and video producers in newsrooms across the country and around the world.
7NEWS Drives Website Visits with Real-Time Taboola Push Notifications
7NEWS.com.au is always looking for fresh ways to increase site traffic and engagement. Taboola had just the solution. As a leading content recommendation platform, Taboola helps more than 9,000 premium publisher properties unlock new opportunities to drive website traffic, engagement and monetisation.
For 7NEWS, Taboola recommended push notifications — a high-performing channel that allows publishers to re-engage website visitors with one-click subscriptions.
With Taboola Push enabled, 7NEWS was able to deliver real-time alerts to loyal users across desktop browsers and mobile devices, driving them back to the site for further engagement.
Hundreds of Thousands of Loyal Readers Engage with Notifications Powered by Taboola Push
“For 7NEWS, acquiring and engaging new audiences as well as driving direct traffic has always been a priority. Taboola Push aligns with our goals, and has become a core tool in the 7NEWS editorial product suite.” – Claudio Russo, Senior Product Manager, 7NEWS.
7NEWS implemented Taboola’s Audience Exchange solution to cross-promote its top-performing content on other premium publishers’ pages. This way, the site could reach engaged audiences in trusted environments across the web.
The results were remarkable. In the last 18 months, Taboola Push grew to account for almost 4% of 7NEWS’ total website visits, with hundreds of thousands of loyal users opting into the service. Now, 7NEWS editors are sending an average of five notifications per day – re-engaging loyal users with content selected for maximum impact.
Looking ahead, 7NEWS plans to implement Taboola’s core offerings into its mobile app to further increase site visits, as well as expand its relationship with Skimlinks, Taboola’s built-in widget for delivering e-commerce recommendations across publisher properties.
1. Taboola Backstage, Aug 2022-Mar 2024, Visit Value report, Taboola Push
pageviews as a percentage of total referral traffic pageviews.
2. Taboola Backstage, Jan-Mar 2024, Visit Value report, Taboola Push
average views per visit vs all referral traffic
“The best part about Taboola’s push notification solution is how effortlessly it integrates into our daily editorial operations. When a story breaks, we can have the notification in front of our readers in seconds.”
- Frances Sheen, 7NEWS.com.au Editor-in-Chief