abrdn Investments & Starcom
abrdn Investments & Starcom Global Launch Campaign Powered by High Quality Taboola Video Ads
abrdn Investments & Starcom Global Launch Campaign Powered by High Quality Taboola Video Ads
- 283% Higher CTR than popular video platform
- 51% Higher VTR than popular video platform
- 39% More clicks than popular video platform
Company
abrdn Investments is a global specialist asset manager, which helps millions of people save and achieve their target investment outcomes. Starcom powered by Performics, part of Publicis Groupe, is a global communications planning and media leader
Challenge
Promote abrdn Investments as a thought leader through an insightful and engaging sponsored video series, created in partnership with Bloomberg Media.
Solution
Launch Taboola Video Ads in highly viewable placements across top publisher sites on the open web.
Results
Taboola Video Ads drove a 283% higher CTR and 51% higher VTR than a popular video platform.
Introduction
abrdn Investments were looking for new ways to reach their target audiences globally and engage them with their thought leadership expertise across a range of ESG (environmental, social, and governance) topics.
abrdn Investments had partnered with Bloomberg Media to create four sponsored educational micro-documentaries featuring on-camera interviews with leading voices from across the industry and Bloomberg Media’s proprietary data. They worked with Starcom powered by Performics, a media agency, to put these videos in front of the right audiences and drive viewers to the abrdn Investments website, where they could discover more about abrdn Investments’ capabilities.
That’s where Taboola came in. For this campaign, abrdn Investments and Starcom created a series of Taboola Video Ads promoting their Bloomberg Media micro-documentaries. Taboola distributed each ad in highly viewable placements across top publisher sites. By engaging target audiences at just the right moments, abrdn Investments hoped to generate brand consideration for their thought leadership expertise.
Taboola Video Ads Drive Exceptional Results Across All Key Metrics
The Taboola Video Ads campaign exceeded each of Starcom and abrdn Investments’ KPI goals, delivering outstanding performance across all key metrics.
Compared to similar content on a popular video platform, Taboola’s Video Ads achieved a 283% higher clickthrough rate (CTR), 39% more clicks, and a 51% higher view-through rate (VTR) at the same efficient cost per view (CPV). With Taboola, Starcom and abrdn Investments also achieved 7.3X more clicks, 6.4X more views, and 3.2X more impressions than their target goal.
After the overwhelming success of this campaign, abrdn Investments now looks forward to finding new opportunities to drive full-funnel engagement and performance results with Taboola.
“We created a fantastic sponsored micro-documentary series with Bloomberg Media, featuring leading voices from across the industry and Bloomberg Media’s proprietary data, to bring to life and explore different topics across ESG. Through working with Starcom powered by Performics and using Taboola Video Ads, we were able to reach our target audiences and effectively engage them with this powerful content.”
– Morgan Rennie, Planning & Performance Manager, abrdn Investments
“Taboola played an integral part in our strategy to drive full-funnel engagement for abrdn Investments sponsored content partnership with Bloomberg Media. With Taboola’s dynamic Video Ad placements, we were able to target professional audiences at scale and generate brand consideration for abrdn Investments’ thought leadership expertise.”
- Vlada Kantorovitch, Account Manager, Starcom Powered by Performics