AdCombo
AdCombo Launches Multiple Affiliate Marketers with Taboola, Achieving a Positive Return on Investment.
AdCombo Launches Multiple Affiliate Marketers with Taboola, Achieving a Positive Return on Investment.
- 32% Decrease in CPA Quarter-over-Quarter (QOQ) for Selected Offers
- 6,000% Increase in Traffic Spend QOQ from Selected Partners
- Dozens of clients launched with Taboola and AdCombo
- 10% better approval rate than social, meaning higher number of qualified leads from Taboola compared to Facebook
Company
AdCombo is a CPA network of 100,000 affiliates, who generate over 1 billion clicks a day across the globe. They provide thousands of exclusive offers in low competition markets across more than 12 niches, including healthcare and finance.
Challenge
Find a reliable, performance-driven partner, to provide high-quality support for their affiliate partners on the demand side of the business.
Solution
Establish a relationship with Taboola to create synergy between AdCombo’s affiliate network, and Taboola for a customer-oriented and mutually beneficial partnership.
Results
In partnership with Taboola, AdCombo was able to decrease CPA for selected offers by 32% QOQ, increase traffic spend by 6,000%, and launch dozens of clients on the Taboola platform.
Introduction
CPA Networks operate as an aggregate of several products and services. They connect brands with a network of commission incentivized affiliate marketers who resell those products and services on a CPA-basis.
AdCombo is one of the leading CPA networks, comprised of 100,000 affiliate marketers, who generate over 1 billion clicks a day across the globe. They provide thousands of exclusive offers in low competition markets across more than 12 niches, including health and finance.
AdCombo Launches Successful Campaigns on Taboola for Dozens of Affiliates
In order to ensure their clients see consistent return on investment (ROI)-positive results, without sacrificing volume and quality they see on Facebook and Google, AdCombo partnered with Taboola. This mutually beneficial partnership allows affiliates to receive well-rounded and personalized support.
The affiliate marketing business is dynamic and demanding. The competition at CPM auctions can be tough in selected markets. In order to succeed with native advertising, affiliates need to be prepared to remain flexible, and constantly adjust their approach to landing page building and optimization. The guidance and support of a CPA network makes creating and maintaining ROI-positive campaigns at a high volume on Taboola that much easier.
AdCombo kicked off the partnership with just a few experienced clients, and quickly became an expert on running Taboola campaigns. Now working with dozens of clients around the world, AdCombo is an expert in the Taboola algorithm, optimizing Taboola campaigns for success, how to reach different audiences in different markets, and how to scale campaigns effectively.
AdCombo uses a combination of Taboola’s products and features, as well as their own wealth of expertise, to help clients scale and remain profitable without relying too much on social and display as traffic sources.
AdCombo Launches Successful Campaigns on Taboola for Dozens of Affiliates
Some of the tools AdCombo uses to do so for their affiliates include Taboola’s SmartBid, Attentive Audiences, and Motion Ads to name a few.
SmartBid is Taboola’s automated bidding platform. For each impression, SmartBid uses both campaign data, and Taboola’s network conversion data to predict how likely a user is to convert and adjust the bid accordingly.
Attentive audiences are part of retargeting campaigns, and are groups of users that have spent a significant amount of time on a website, but haven’t yet converted. Customer behaviors such as number of recurring visits, time spent on site, and more, are measured by Taboola’s algorithm, and the strength of these behaviors are used to define an Attentive Audience specific to an advertiser’s campaign.
Finally, Motion Ads are a new Taboola ad format. These are moving ads up to 15-seconds in length that are designed to help advertisers gain more conversions at more scale.
Today, several AdCombo clients have reached five-digit-a-day spend without sacrificing the quality and stability. Several clients saw more than a 30% decrease in CPA on selected offers, resulting in months of stable and profitable affiliate campaigns.
As a result of the motivated and involved account management support from both parties, AdCombo’s clients learned to leverage high-quality publishers from Taboola and generate high-volume traffic with lower CPA for AdCombo’s offers.
“Positive partnerships with premium media sources and advertising platforms, like Taboola, coupled with skilled media buying teams, are key to success in the changing digital environment. We’re proud to have scaled native advertising campaigns in partnership with Taboola.”
- Ella Mak,, Head of Affiliate Management, AdCombo