Blancheporte & Schwartz Consulting
Blancheporte & Schwartz Consulting Achieve 2X Increase in ROAS with Taboola Native Ads
Blancheporte & Schwartz Consulting Achieve 2X Increase in ROAS with Taboola Native Ads
- 43% Lower CPA YoY
- 2X Higher ROAS YoY
Company
Blancheporte is a French brand specializing in fashion for people in their fifties, offering a wide selection of clothing and home textiles, available online and through catalogs. Schwartz Consulting is an ultra-specialized native advertising media agency based in London
Challenge
Increase performance and profitability by diversifying with a new online acquisition channel.
Solution
Run a series of Taboola native ads across publisher sites, promoting new offers from Blancheporte. Leverage Schwartz Consulting’s unique methodology and S2S tracking data to optimize campaigns and creatives.
Results
With Taboola and Schwartz Consulting, Blancheporte achieved a 2X increase in ROAS year over year at a 43% lower CPA.
Introduction
Blancheporte is a mail-order company selling clothing and home linens via the internet and catalogs, originally from Tourcoing in the French department of Nord. Founded in 1806 by the Dassonville family, Blancheporte celebrated its 200th anniversary in 2006.
Blancheporte is the brand for women’s fashion and home décor for those who love style and beautifying their interiors at affordable prices. Their collections of clothing, shoes, and accessories are designed and created by an in-house team of fashion collectors and stylists. Blancheporte also combines tradition and innovation in its home linens collection by setting high-quality standards and offering exclusive prints designed by a team of illustrators.
Schwartz Consulting is an ultra-specialized native advertising media agency based in London, and a Taboola Premium Partner. With over 12 years of experience building and executing performance campaigns, Schwartz Consulting helps businesses of all sizes and industries transform their native advertising strategies into a sustainable competitive advantage.
Blancheporte & Schwartz Consulting Optimize Native Ad Performance with Taboola S2S Tracking
As a leading brand for women’s fashion and home décor, Blancheporte was seeking new ways to increase profitability and drive performance results across the web. While Blancheporte had already been using go-to advertising channels like Meta, they were looking to diversify their reach with a new and innovative acquisition channel.
That’s where Taboola came in. With a network spanning over 9,000 publisher properties, Taboola helps advertisers reach vast, targeted audiences with sponsored content that matches their interests and seamlessly integrates with their online experiences.
To make the most of their Taboola campaigns, Blancheporte leaned on the expertise of Schwartz Consulting, a Taboola Premium Partner and agency specializing in native advertising. Schwartz Consulting worked with Blancheporte to build a series of Taboola Image Ad campaigns promoting various new offers, with each campaign running for 2-4 weeks.
As the campaigns ran, Schwartz Consulting used their unique methodology and real-time strategic optimizations to enhance performance results. For instance, they conducted A/B tests to see which creative assets worked best among Blancheporte’s audience. Schwartz Consulting also leveraged Taboola’s server-to-server (S2S) conversion tracking to gather high-quality website conversion data and optimize each native ad accordingly.
Blancheporte Drives Revenue at 43% Lower CPA YoY with Taboola & Schwartz Consulting
Schwartz Consulting and Blancheporte implemented Taboola’s advanced bidding solution, Maximize Conversions, to further enhance their results. Powered by AI, this innovative solution automatically adjusts and optimizes bids to increase conversions at scale. Using the data from their S2S tracking, Schwartz Consulting drove phenomenal performance results for Blancheporte with Maximize Conversions.
With Taboola’s advanced capabilities and Schwartz Consulting’s expertise in native ads, Blancheporte achieved an almost 2X higher return on ad spend (ROAS) and 43% lower cost per acquisition (CPA) year over year. Ultimately, Taboola delivered results that challenged Meta’s campaign performance and positioned native advertising as a strategic channel in Blancheporte’s media mix.
“It’s not always easy to adopt a new online acquisition channel, especially as a legacy brand. However, Taboola provided the data-backed tools we needed to secure profitability and deliver next-level results. Schwartz Consulting was also instrumental in guiding our campaign strategies and helping to optimize our native ad creatives.”
– Blancheporte
After the success of these campaigns, Blancheporte and Schwartz Consulting now plan to test additional Taboola features, such as search retargeting by keyword and predictive audience segments, to continue to expand their reach and optimize results.
“As a proud Taboola Premium Partner, we were excited to help Blancheporte diversify their media mix and achieve optimal results from their campaigns. With our unique methodology and Taboola’s advanced tools for driving conversions, we were able to significantly improve Blancheporte’s performance year over year.”
- Fabien Schwartz, Co-Founder of Schwartz Consulting