H2Bet
H2Bet Achieves 22% ROAS with Taboola Maximize Conversions and Carousel Ads
H2Bet Achieves 22% ROAS with Taboola Maximize Conversions and Carousel Ads
- 22% ROAS with Maximize Conversions and Carousel Ads
- 25% Lower CPC with Carousel Ads Than Standard Sponsored Content Ads
Company
H2Bet is a betting company that offers a platform where users can place bets on sporting events, casino games, and e-sports competitions.
Challenge
Increase high-quality leads at efficient costs, driving users to make a first-time deposit (FTD) on the H2Bet site.
Solution
Leverage Taboola Carousel Ads, Maximize Conversions, and targeting solutions to captivate user attention and deliver compelling content on a large scale.
Results
With Taboola Maximize Conversions and Carousel Ads, H2Bet achieved a 22% ROAS. Carousel campaigns also achieved a 25% lower CPC than standard sponsored content campaigns.
Introduction
H2Bet is a betting company that offers a platform where users can place bets on sporting events, online games and live casino. They operate regulated platforms that allow customers to access a variety of markets and types of bets.
H2Bet Drives 25% Lower CPC with Carousel Ads Than Standard Sponsored Content Ads
H2Bet was looking to increase high-quality leads at efficient costs by driving users to submit a first-time deposit (FTD) and begin playing on their site. To make this happen, H2Bet was eager to move beyond the walled gardens of social channels and start reaching audiences across the performance-driven open web.
That’s where Taboola excels. With a network of over 9,000 premium distribution sites, Taboola was built to help advertisers meet open web performance objectives with any creative asset.
For their performance campaign, H2Bet partnered with Taboola to create compelling sponsored content ads promoting certain games to their target audiences. Most notably, H2Bet expanded their creative strategy to launch a new ad format at Taboola: carousel ads. This interactive ad format combines multiple images into a single ad placement, allowing advertisers to showcase various visuals and promote a range of products. Carousel ads have 3-5 cards, each supporting an image, title, description, and landing page URL — providing users with a wealth of post-click information.
For H2Bet, Carousel Ads proved to be a valuable strategy to enhance drive performance and gain premium visibility while maintaining competitive cost efficiency: Compared to standard sponsored content campaigns, Taboola’s Carousel Ads achieved a 25% lower CPC.
H2Bet Achieves Performance Goals with Taboola Maximize Conversions and Carousel Ads
H2Bet leveraged Taboola’s vast network to access premium placements across top-tier publishers, such as Editora Globo, the largest in Latin America. Compared to other ad platforms like MGID, Taboola was able to significantly elevate brand visibility for H2Bet.
H2Bet also combined their Carousel Ads with one of Taboola’s most innovative solutions: the Maximize Conversions automated bidding tool. Maximize Conversions uses AI and historic data to bid on placements most likely to deliver performance results. With both Carousel Ads and Maximize Conversions running, H2Bet achieved an impressive 22% ROAS. Overall, Taboola helped H2Bet massively boost their exposure at lower costs while earning premium placements across top publisher sites.
After the success of this campaign, H2Bet plans to expand their relationship with Taboola to continue driving low CPCs and reaching new customers throughout the open web.
One of the great advantages of working with the Taboola management team is that it minimizes your time spent managing your account. At Taboola, you have a whole team looking at your campaigns, providing you with guidance and performance notes for improvement. In addition to helping to set up the structure, prepare campaigns, and upload creatives, the Taboola team makes our day more practical and productive.
- Diogo Breda, Performance Manager, H2Bet