Kavak
Kavak Achieves 30% Increase in 500m+ Programmatic Leads with Taboola Maximize Conversions
Kavak Achieves 30% Increase in 500m+ Programmatic Leads with Taboola Maximize Conversions
- 30% Increase in Programmatic Conversions in One Quarter
- 500m+ Impressions
Company
Kavak is a leading company for buying and selling used cars in Latin America.
Challenge
Increase conversions by reaching new customers across the web and driving them to schedule an inspection appointment for their vehicle
Solution
Target audiences with Image and Motion Ads across Taboola’s vast publisher network, leveraging Maximize Conversions and the Taboola Pixel to increase performance results.
Results
With Taboola, Kavak achieved a 30% increase in programmatic conversions from Q3 to Q4 and generated over 500 million impressions and an increase in high-quality leads.
Introduction
Kavak is a leading company for buying and selling used cars in Latin America. Kavak’s mission is to revolutionize the used car industry by providing a transparent, reliable, and trouble-free process through their online platform. They aim to build trust and efficiency in the used car industry through innovative technology, high-quality standards, and exceptional customer service.
Kavak Expands Reach Across the Web with Taboola Motion Ads
Kavak was looking for new ways to reach a wider audience, increase brand visibility, and ultimately drive conversions on their website. Specifically, they wanted to find people who might be interested in selling their cars and encourage them to schedule an inspection appointment online.
To reach these goals, Kavak would have to diversify beyond their usual advertising channels like Facebook, Google, and TikTok. That is, they’d have to leverage innovative ad formats and strategies to engage their target audiences across the web.
That’s where Taboola came in.
Taboola helps advertisers reach nearly 600 million daily active users across a network of 9,000 premium sites. Kavak was particularly intrigued by Taboola’s diverse portfolio of publishing partners and use of native ads, which don’t disturb the browsing experience.
For this campaign, Kavak leveraged a combination of Taboola Image and Motion Ads. While Image Ads are static, Motion Ads contain short, looping graphics that hit the sweet spot between traditional display ads and video ads. Each ad led to a landing page where users could easily enter information about their car and schedule an inspection for a quote.
After several creative analyses, Kavak found that Motion Ads delivered more conversions than Image Ads. So they prioritized this ad format and used Taboola’s Motion Ads Studio to easily build new creatives.
Kavak also implemented the Taboola Pixel to measure user engagement across the conversion funnel. By placing the Taboola Pixel on their site, Kavak was able to track website visitor behavior and retarget people who’d engaged with their content, driving them further down the funnel.
Kavak Increases High-Quality Leads with Taboola Maximize Conversions
Throughout the campaign process, Kavak received expert, personalized support from their account management team. The team consistently provided best practices, strategic insights, and creative recommendations to help Kavak make the most of their native ad campaign and optimize key metrics.
For example, Kavak implemented Taboola’s Maximize Conversions, an advanced bidding solution that uses machine learning to automatically adjust bids to drive performance results. After leveraging this tool, Kavak saw a 30% increase in programmatic conversions (inspections scheduled) in just one quarter. They also generated over 500 million impressions and increased their high-quality leads, allowing them to almost double their budget and continue improving results.
Now, Kavak plans to continue their relationship with Taboola by expanding their reach and scaling the volume of their current campaign while shifting to an advanced, data-driven model based on constant optimization and creative iterations.
Taboola’s advertising solutions and targeting features significantly boosted our programmatic performance results. Alongside campaigns on Facebook, Google, and TikTok, Taboola stood out due to its extensive reach across diverse publishers, discovery-mode ad display, and excellent client support, resulting in high purchase intent from clients.
- Guido Franciulli, Online Acquisition Analyst, Kavak