Verisure
Verisure Argentina Exceeds Lead Generation Target by 85% with Taboola Maximize Conversions
Verisure Argentina Exceeds Lead Generation Target by 85% with Taboola Maximize Conversions
- 85% Higher Lead-to-Booking Rate Than Target Goal
Company
Verisure Argentina is part of the Verisure Group, the leading provider of connected alarms for homes and businesses in Europe and Latin America.
Challenge
Increase lead-to-booking (L2B) rate at the lowest possible cost.
Solution
Launch Taboola ads across publishing sites, implementing Maximize Conversions and contextual targeting solutions to optimize results.
Results
With Taboola, Verisure exceeded their L2B goal by 85%.
Introduction
Verisure Argentina is part of the Verisure Group, the leading provider of connected alarms for homes and businesses in Europe in Latin America. Offering alarm systems with 24-hour
connection to Verisure’s specialized Monitoring Center, the company protects more than 5 million homes and businesses around the world, offering security products and services of the highest quality.
Verisure analyzes the specific needs of each client, considering the risks, location, and characteristics of the property to provide fully customized security kits.
Verisure Reaches Audiences Across the Open Web with Taboola Targeting Solutions
Verisure Argentina was looking for a new way to increase leads at the lowest possible cost. Specifically, they wanted to meet a certain lead-to-booking (L2B) rate, which measures the number of effective leads who go on to ask for a service quote and schedule a home visit.
Verisure was already running campaigns on various ad channels, including Google and Meta. However, they were still searching for a platform that could help them generate qualified leads at efficient costs.
That’s where Taboola came in. Taboola helps advertisers meet their open web performance goals with any creative asset — from images and videos to carousels of visuals. Spanning a network of over 9,000 publisher properties, Taboola gives advertisers the tools to expand their reach with brand-safe placements that drive measurable results.
Verisure first started working with Taboola in November 2020, running a range of campaigns with small budgets to target different audiences, devices, and locations. For instance, they targeted certain contextual audiences and topic segments to reach audiences with relevant ads that matched their specific interests.
Verisure also partnered with their Taboola account management team to optimize ad creatives, such as by
promoting their alarm kits with more aggressive messaging that appealed to customers’ fear of missing out. After clicking on an ad, users were taken to a dedicated landing page where they could learn more about the security solution advertised and request more information — helping Verisure meet their performance goals.
Verisure Drives High-Quality Leads at Efficient Costs with Taboola Maximize Conversions
Throughout this partnership, Verisure leveraged a range of Taboola solutions to drive success. In August 2023, Verisure started testing Maximize Conversions — Taboola’s advanced bidding solution for optimizing performance results. Specifically, the company implemented Maximize Conversions with target CPA, which automatically caps bids at a certain conversion cost to stabilize spend.
Maximize Conversions took Verisure’s campaign to the next level. With this innovative solution enabled, Taboola helped Verisure outperform their L2B goal by 85% — meeting the brand’s KPI of driving high-quality leads across the open web. The Taboola campaign also exceeded Verisure’s industry benchmarks for clickthrough rate and conversion rate.
After the success of these performance campaigns, Verisure plans to continue working with the Taboola team to test different advertising strategies and build on the impressive results they’ve already achieved.
Taboola’s campaigns have been vital in compensating for decreased volume on other platforms like Meta and Google. In fact, Taboola’s campaigns are only gaining more strength and prominence as they continue to run. The Taboola account management team has also helped us amplify the results of our campaigns with better copy and creative strategies, reducing our monthly costs.
- Leandro Sabella, Lead Generation Manager, Verisure