Vivara & Media.Monks
Vivara & Media.Monks Increase ROAS by 21% During Holidays with Taboola Dynamic Creative Optimization
Vivara & Media.Monks Increase ROAS by 21% During Holidays with Taboola Dynamic Creative Optimization
- 21% Increase in ROAS
- 18% Higher CTR Than Other Channels
Company
Vivara is the largest jewelry chain in Brazil with more than 445 points of sale between stores and kiosks. Media.Monks is a marketing agency that combines creativity, data, media, and technology to revolutionize how brands inspire the world.
Challenge
Drive qualified traffic to the Vivara e-commerce site during the holiday season, ultimately generating sales to meet Vivara’s monthly ROAS goals.
Solution
Use Taboola Dynamic Creative Optimization to retarget website visitors with personalized native ad creatives in real time, driving clicks and conversions.
Results
Taboola generated a 21% increase in ROAS and 18% higher CTR than other platforms. Taboola also drove the second-highest sales and CTR among Vivara’s channels.
Introduction
Vivara is the largest jewelry chain in Brazil with more than 445 points of sale between Vivara stores, Life stores, and kiosks. Vivara strives to uphold the commitment and craftsmanship of traditional goldsmiths, creating exclusive and timeless jewelry that celebrate special moments in the lives of its customers.
Media.Monks is a marketing agency that combines creativity, data, media, and technology to revolutionize how brands inspire the world. They offer a range of services, including tactical planning, media management, data measurement and analysis, technological development, and social strategizing. Media.Monks ensures that brands achieve their business objectives with the best practices, tools, and solutions on the market.
Vivara Retargets Engaged Website Visitors with Personalized Taboola Ad Creatives
Vivara was looking to drive qualified traffic to their e-commerce site during the holiday season, such as during Black Friday and Cyber Monday, ultimately motivating people to explore their wide range of jewelry products and complete a purchase. The brand’s overall goal was to generate a return on ad spend (ROAS) that aligns with their monthly sales strategies.
That’s where Taboola was able to help. As a leading content recommendation platform, Taboola is constantly innovating to provide advertisers with the advanced, forward-thinking solutions they need to optimize performance and engage audiences across the web.
For this campaign, Vivara leveraged Taboola’s new Dynamic Creative Optimization (DCO) solution. DCO is an ad technology that automatically customizes ad creatives for users who’ve already visited and engaged with a brand’s website, driving increased clicks and conversions. So if someone views a product or adds an item to their cart, Taboola can automatically retarget them with personalized recommendations that match their interests and behaviors. These DCO-powered ads can even include price changes or discount offers, incentivizing users to revisit the site and complete their purchase.
Vivara and Media.Monks worked with Taboola to deliver these optimized ads across premium, high-traffic publisher properties throughout the holiday season, reaching users when they were already engaged and ready to consume something new. The Taboola account management team also constantly monitored the campaign and provided creative and strategic suggestions along the way to enhance performance results.
Taboola Drives 18% Higher CTR Than Vivara’s Other Channels
With Taboola, Vivara and Media.Monks exceed their campaign goals, increasing sales during the pivotal October-December holiday season. Optimized with DCO, the Taboola ads generated a 21% increase in ROAS and 18% higher CTR than other channels. In fact, Taboola drove the second-highest sales and CTR among Vivara’s mix of advertising platforms.
Since launching this campaign, Taboola has been instrumental in boosting Vivara’s online presence and sales. The campaign continues to thrive to this day, showcasing a mutual commitment to excellence and innovation.
Now, Taboola and Vivara are branching out to leverage DCO during other important promotional periods throughout the year, especially during the holiday season. This ongoing partnership highlights the power of strategic alliances in achieving remarkable results in the competitive world of e-commerce.