World Vision
World Vision Receives Over 100 Donations a Month with Taboola
World Vision Generates Donations for Children and Families in Need with Taboola
- 100+ of Renewing Donations each Month
- 40% Lower cost per acquisition (CPA) than Other Display Channels
Company
World Vision is a global NGO that strives for the children and communities in the world’s most vulnerable environments to emerge from poverty and inequality.
Challenge
Acquire donations from interested patrons in support of World Vision’s mission, using new digital marketing channels.
Solution
World Vision uses the Taboola discovery platform to drive monthly renewing donations for families and children in need.
Results
With Taboola, World Vision was able to generate 100+ of monthly renewing donations, up to 40% lower CPA than any other display channels.
Introduction
World Vision is a global NGO that strives for the children and communities in the world’s most vulnerable environments to emerge from poverty and inequality.
A global Christian humanitarian organization, World Vision partners with children, families, and their communities to reach their full potential by tackling the causes of poverty and injustice.
Search Channels Bring Challenges for World Vision, Who Then Finds Lower CPA with Taboola
World Vision leverages Taboola for performance marketing campaigns that generate monthly renewing donations for children and families in need. Campaigns are focused on the needs of specific families and encourage sponsorship.
In the Korean market, digital media is heavily concentrated on certain popular search channels. For World Vision, these channels performed well, but not at the CPA desired.
World Vision expanded to a variety of digital channels, one of which was Taboola. Using Taboola, World Vision was able to find a lower CPA that they didn’t with other popular search channels.
Taboola Achieves 40% Lower CPA than Other Display Channels
When World Vision started working with Taboola, the biggest improvement they saw was in click through rate (CTR). They also saw that without the limitations of banner ads, their cost per acquisition (CPA) decreased.
With Taboola, World Vision was able to generate over 100+ monthly renewing donations, and a 40% lower CPA than other display channels, and saw larger scale than with popular search channels.
The Taboola team assisted World Vision campaign strategy, creative images, and headline variations, which contributed to the overall CTR improvement and also provided insights like hour targeting suggestions that eventually improved CPA.
World Vision looks forward to increasing conversion volume and efficiency with Taboola.
Improving the wellbeing of impoverished children and families is at the heart of what we do. To drive donations in support of this mission, we use Taboola to reach new audiences at a scale unmatched by search channels and banner ads.
- Saeyong Oh, Digital Marketing Manager, World Vision