
Is the CPM Model Still Worth It for Advertisers in 2025
Advertisers must prioritize performance-based advertising to maximize ROI, drive engagement, and optimize spend. Here's how ...
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19 ArticlesAdvertisers must prioritize performance-based advertising to maximize ROI, drive engagement, and optimize spend. Here's how ...
Let’s talk about Cookie Monsters. Since Apple launched ITP in 2017, the advertising industry is ...
Generative AI is proving to be a Rorschach test for publishers globally. Some editors stare ...
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Brand lift studies illustrate the impacts of customers’ campaigns on various KPIs, including brand awareness, ...
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When it comes to efficiently marketing today’s digital businesses, access to sophisticated online marketing tools ...
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We recently launched Taboola Ads, our brand new dashboard, where advertisers can create and manage campaigns ...
Summit Media is a leading digital lifestyle network in the Philippines, serving over 31 million unique ...
If I was to predict 2030, I would have predicted that machines would be helping ...
The turbulence 2020 brought opened up new conversations about brand safety, digital privacy, and risk ...