Is the CPM Model Still Worth It for Advertisers in 2025
Advertisers must prioritize performance-based advertising to maximize ROI, drive engagement, and optimize spend. Here's how ...
Insights
19 Articles
Taboola Tech is Built for A Cookieless World
Let’s talk about Cookie Monsters. Since Apple launched ITP in 2017, the advertising industry is ...
Generative AI and Newsrooms: Tips and Best Practices for How Publishers Can Use Transformative Tech
Generative AI is proving to be a Rorschach test for publishers globally. Some editors stare ...
Behind Media Minds Video Series: The Weather Company’s Sheri Bachstein Discusses the Brand’s Challenges, Successes and Evolution
Running a publishing business is nothing short of a juggling act. Publishers need to strike ...
New Study: Taboola Outperforms Industry Average at Boosting Mid-Funnel KPIs
Brand lift studies illustrate the impacts of customers’ campaigns on various KPIs, including brand awareness, ...
7 Lessons on Creativity, Connection and Commerce from Zeta Live ’21
How can brands reach consumers with creative, effective messages? How can organizations put their best ...
How Taboola’s Premium Publisher Network is Helping Insurtech Increase its Reach
When it comes to efficiently marketing today’s digital businesses, access to sophisticated online marketing tools ...
Does Your Back-to-School Campaign Make the Grade? Check These Key Trends From Taboola’s Network Data
As students prepare to head back into the classroom this year, back-to-school marketers have a ...
Become A Taboola Ads Pro with these 5 Tips
We recently launched Taboola Ads, our brand new dashboard, where advertisers can create and manage campaigns ...
How Summit Media Makes Data-driven Decisions Using Taboola Newsroom
Summit Media is a leading digital lifestyle network in the Philippines, serving over 31 million unique ...
2021 is Actually 2030: We Are In Our Digital Future
If I was to predict 2030, I would have predicted that machines would be helping ...
What’s Next in Brand Safety? Insights from IAS and Taboola
The turbulence 2020 brought opened up new conversations about brand safety, digital privacy, and risk ...