At Taboola, we’re proud to serve as a growth engine for publishers worldwide. For more than a decade, Taboola’s success has been built on the success of our publisher partners, providing them with native advertising solutions—primarily in below-article placements—to drive revenue, increase engagement, and acquire new audiences.
We fully understand the challenges publishers face in today’s digital landscape. Search and Social traffic is declining, programmatic ad revenues are stagnating, walled gardens are diverting spend to their own ecosystems, advertiser budgets are shifting to CTV and Retail Media Networks, and traditional native advertising alone can’t fuel the revenue growth publishers need to thrive. Nevertheless, Taboola is committed to evolving in order to tackle these challenges on behalf of our publisher partners.
That’s why we’re excited to announce the launch of Realize, our industry-first platform designed to deliver performance outcomes at scale on the Open Web. Realize is an advertising platform, which at the heart of its mission, is serving our publishers partners’ revenue objectives.
From Native to “All Performance” – Reversing the Trend: Driving Performance Ad Revenue Back to Publishers
Performance advertisers need specialized solutions, and publishers need to unlock quality revenue growth across their programmatic display and native placements. With Realize, publishers will now be able to tap into performance ad budgets traditionally dominated by Search and Social platforms, and achieve significant revenue growth.
Realize will deliver measurable, scalable results for advertisers—acheiving the kind of performance they once depended on from Search and Social channels. As advertisers’ performance campaigns succeed on the Open Web with Realize, we will draw high-value performance advertising budgets to publisher properties, fueling programmatic display and native, and boosting revenue far beyond below-article placements.
What’s new with this announcement:
- New performance budgets across all placements, increasing yield – Native, display, vertical videos for those who have it, and more.
- New premium ad formats – Including display, carousel, and vertical ads.
- Better data collaboration – We’re working closely with publishers to help advertisers succeed on their sites, improving intent signals to boost yield.
- New performance AI technology and advanced audience targeting – We are investing heavily to ensure that every impression counts, matching users with relevant ads and delivering more successful outcomes for advertisers, boosting ad revenue for publishers
Realizing New Possibilities – Your Partner for Growth
As we expand beyond native, our commitment to you, our publisher partners, remains stronger than ever.
We are dedicated to driving growth through smarter ad monetization and audience development. While Realize paves the way for ad revenue growth, we will continue to deliver value with Taboola for Audience, our suite of products that apply the same powerful AI-driven personalization to growing audience and engagement. It’s exciting times for sure!
Realize is the next step in our journey together—let’s grow, thrive, and realize new possibilities.
Learn more about how you can best set up your website to fully enjoy the benefits Realize for advertisers can bring to your business. Reach out to your Taboola representative or Contact Us today.
